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Innovation: the key to success

The world of home appliances is evolving more and more quickly and finding a product that improves its predecessor is becoming increasingly difficult. Innovation is the key to success for all our products and processes, therefore, it's part of our corporate principles: be an innovation leader.

The Top Idea program collects all the ideas and comments from our employees that may help improving BSH, our customers’ satisfaction or the quality of our products. Through this program, which is open to all our employees, we try to make the most of the creative potential of our employees to strenghten and consolidate our market competitiveness.

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